In a website’s quest to gain considerable online presence, it is required to perform optimization efforts for its own good. However, optimization efforts specifically those that are considered white-hat practices, do not bear results immediately. Many sites are therefore tempted to try black-hat SEO practices Granting that these often frowned-upon practices bear results as expected, are they really worth the risk of being found out and be penalized for it?
Search engine optimization is supposed to be a positive move of websites towards betterment of their performance. When the intention is to mislead or trick readers and search engines into seeing poor sites as good, then there is a problem here. Readers and search engines dislike sub-standard sites but they despise sub-standards sites posing as excellent sites more. This is because precious time is wasted when time is better given to relevant sites providing the desired information.
It has been proven time and again that poor sites who manage to increase their ranking for some time due to black-hat SEO will not be able to succeed all the time. They are found out sooner or later and being penalized can be such a heavy consequence for a website to bear. There are cases where some sites are unable to recover when they are banned. No site looks forward to this scenario, not after investing so much time and effort to gain readership.and loyal following.
To ensure that sites do not suffer the consequences of black-hat SEO practices, the only recommendation is to avoid using them. Practices such as keyword stuffing, invisible texts or doorway passages are sure to backfire on the site itself. It can be very sad when the results of all white-hat SEO practices are wiped out by a single or few acts of black-hat SEO . It is simply not worth it.
